ART DIRECTION · CAMPAIGN PRODUCTION
MAJOR MOISTURE SMOOTHING LIP BALM
This launch was my first campaign with Patrick Ta Beauty. I concepted the lip balm launch as “Your Favorite New Accessory” with the idea that this new product should be the staple and on-the-go must-have.
Product Description Page
PR MAILER
ART DIRECTION · CAMPAIGN PRODUCTION
MAJOR SKIN SOFT BLUR CONCEALER
Led campaign as in-house creative along with Gates Creative Agency
ECOMM
PR MAILER
OOH
ART DIRECTION
SPRING BLUSH EXTENSIONS
PR MAILER
Major Dimension Essential Artistry Edit Eyeshadow Palette
Event Design
