ART DIRECTION · CAMPAIGN PRODUCTION
MAJOR MOISTURE SMOOTHING LIP BALM
This launch was my first campaign with Patrick Ta Beauty. I concepted the lip balm launch as “Your Favorite New Accessory” with the idea that this new product should be the staple and on-the-go must-have.
ART DIRECTION · CAMPAIGN PRODUCTION
MAJOR SKIN SOFT BLUR CONCEALER
I art directed this campaign as the in-house creative lead along with Gates Creative agency
