YENI CHO

About

PATRICK TA BEAUTY

•

HOURGLASS COSMETICS

•

WWD

•

PEACH & LILY

•

ALLY CAPELLINO

•

BEAUTYINC

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PATRICK TA BEAUTY • HOURGLASS COSMETICS • WWD • PEACH & LILY • ALLY CAPELLINO • BEAUTYINC •

 

Yeni Cho is an art director and multidisciplinary designer based out of Los Angeles specializing in luxury beauty, fashion and lifestyle.

With a design and media education from Newhouse School at Syracuse University, a top-ranking journalism school in the nation, Yeni started her career as a creative in the editorial industry to fulfill her ‘The Devil Wears Prada’ dreams.

She is currently the Associate Art Director at Patrick Ta Beauty, crafting elevated brand vision and expression.

Previous experiences include art direction at Hourglass Cosmetics, a cruelty-free luxury beauty brand under Unilever Prestige and designing for iconic media brands including: WWD, Beauty Inc, Fairchild Live, Footwear News, and Sourcing Journal.

 

  • S.I. Newhouse School of Public Communications at Syracuse University

    B.S. Graphic Design | Art History Minor

    SU Abroad London Program Fall'18

    Fashion and Beauty Communications Milestone Distinction

    New York University

    Spring in New York Program | Concentration in Modern Art History

  • Branding

    Digital

    Packaging

    Experiential

    Editorial 

  • Made in San Francisco

    Raised in Seoul

    Blossomed in New York

    Longing for London

    Currently based in Los Angeles

  • 10-step K-beauty regimen

    Curating charcuterie boards

    Thrifting and flipping furniture

    Robin egg blue (#94AFAA)

    Vlogging

 

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