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THAVMA & PALLA: CREATIVE DIRECTION

I coordinated with both the creative team and the marketing team of Seth.D Co., Ltd. to establish visual identities for the company’s two handbag brands THAVMA and PALLA.

Logo & Wordmark Design

Client's concept: clean, unaffected, intrinsic, elaborate

 
 
 

PALLA S/S '18 Lookbook

Conception, art direction (photoshoot BTS), lookbook design

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*To view the full PALLA lookbook on Issuu, click on this link.

 

Content Creation

I freelanced as the social media manager of both THAVMA & PALLA and creating/curating their Instagram content.
I’ve concepted THAVMA to be more high-end with monochrome filler images that are inspired from silhouettes, modern architecture and art.
PALLA is the lovely little sister of THAVMA. PALLA’s Instagram feed consists of pastel colored images of nature.

 
 
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Editorial Art Direction

 

Product still photography for THAVMA and PALLA’s social media.

 
 
 

PALLA Promotional Video

Conception, illustration, video editing
Created using Adobe Illustrator, Premiere Pro & AfterEffects