Logo & Wordmark Design
Client's concept: clean, unaffected, intrinsic, elaborate
PALLA S/S '18 Lookbook
Conception, art direction (photoshoot BTS), lookbook design
*To view the full PALLA lookbook on Issuu, click on this link.
Managing social media & content creation
I am currently freelancing as the social media manager of both THAVMA & PALLA and creating/curating their Instagram content.
I’ve concepted THAVMA to be more high-end with monochrome filler images that are inspired from silhouettes, modern architecture and art.
PALLA is the lovely little sister of THAVMA. PALLA’s Instagram feed consists of pastel colored images of nature.
Editorial Art Direction
I was given the opportunity to creative direct and photograph product stills for THAVMA and PALLA’s social media and web content. I wanted to conceptualize several beautiful, elevated creative content
PALLA Promotional Video
Conception, illustration, video editing
Created using Adobe Illustrator, Premiere Pro & AfterEffects
