360° ART DIRECTION · VIDEO SHOOT PROJECT MANAGEMENT · PRODUCTION COORDINATION
Fairchild Studios x Roberto Coin:
A Shoppable City Guide Series
I art directed and assisted in the production of WWD’s partnership with Roberto Coin to create a shoppable city guide series that will tap into key markets for the Italian jewerly brand’s collections.
As a component of the three-part city guide series, we launched a custom shoot video, featuring a three-part segment that incorporated inspired looks from the east coast (NYC), west coast (Seattle) and southern markets (Miami) of America.
The custom-shot video featured three styled looks, via a WWD-secured stylist, each featuring Roberto Coin collection pieces that are major sellers/popular in that particular market, and styled to perfection.