Task: Create the concept and branding for a speculative alcohol brand
Role: Conception, logo design, branding, print asset design, web design, package design, copy

Logo

The delicate and elegant logo of Riziére is a modern reinterpretation of French Deco style. The logo is inspired by traditional dancheong and Taeguk prints of the Korean flag. The grain embellishments represents the main ingredient of the milky, off-white beverage.

Workmark

Brand System

Four Pantone colors were selected as the core identity of this brand.

The brand standards manual, demonstrating Riziére's clean and sophisticated  personality, provides guidelines for the brand identity, visual elements, and representations.

The 2017 annual report of the brand is based on the idea of a gradual but assuring financial growth. The motif of "gradient" is colorfully incorporated throughout the whole report to represent the brand's performance over 2017 fiscal year. This report sticks closely to the brand standard manual's color palette and visual identity guidelines.