Email Redesign

One of my first tasks at Hourglass Cosmetics included redesigning the email templates for our entire suite of emails. After the redesign, our digital team has seen a drastic increase of customer engagement and click through rates. Below are samples of how my templates work for different marketing initiatives.

WEB DESIGN | PRODUCT LAUNCH

One of the major digital projects I work on as a Senior Designer includes working on web design for our DTC site – hourglasscosmetics.com. Here is an example of the design I created for our Spring 2024 lip collection launch including homepage banner and enhanced product description page design for Unlocked Soft Matte Lipstick and Shape & Sculpt Lip Liner.

Influencer PR Mailers

Another project I worked on a lot of at Hourglass Cosmetics is concepting and designing Influencer PR mailers. The package design of our influencer mailers are often inspired from launch concept and created from scratch with our packaging partners. With the influx of waste with consumerism, I take into consideration sustainability to align with Hourglass’s commitment towards the environment.

Below is a mock up and unboxing experience I created for our Veil Hydrating Skin Tint launch that leaned into a minimalistic packaging theme to tie in with the “Less is More” campaign.