Hi, I’m Yeni–
A multidisciplinary designer & visual communicator
Visually curious and epicurious Seoulite.
100% caffeinated.
Yeni is an ex-New Yorker, now Los Angeles-based multidisciplinary creative with a demonstrated portfolio working with fashion, beauty, and lifestyle brands.
With a formal design and media education from Newhouse School at Syracuse University, a top-ranking journalism school in the nation, Yeni started her career in the editorial industry to fulfill her ‘The Devil Wears Prada’ / ‘Sex and the City’ dreams.
Yeni’s design aesthetic is color-conscious, hierarchical, and minimal. She always strives to refine and elevate her designs while staying true to the brand’s identity.
She is currently the Associate Art Director of Hourglass Cosmetics, a cruelty-free luxury beauty brand under Unilever Prestige. Previously, she was at Fairchild Media Group designing for iconic media brands including: WWD, Beauty Inc, Fairchild Live, Footwear News, and Sourcing Journal.
Hourglass Cosmetics
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WWD
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BeautyInc
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Footwear News
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Sourcing Journal
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Rivet
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Fairchild Live
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Hourglass Cosmetics • WWD • BeautyInc • Footwear News • Sourcing Journal • Rivet • Fairchild Live •
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S.I. Newhouse School of Public Communications at Syracuse University
B.S. Graphic Design | Art History Minor
SU Abroad London Program Fall'18
Fashion and Beauty Communications Milestone Distinction
Spring in New York Program | Concentration in Modern Art History
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Branding
Digital
Packaging
Experiential
Editorial
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Made in San Francisco
Raised in Seoul
Blossomed in New York
Longing for London
Currently based in Los Angeles
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10-step K-beauty regimen
Curating charcuterie boards
Thrifting and flipping furniture
Robin egg blue (#94AFAA)