About

Hi, I’m Yeni–
A multidisciplinary designer & visual communicator

Visually curious and epicurious Seoulite.
100% caffeinated.

 

Yeni is an ex-New Yorker, now Los Angeles-based multidisciplinary creative with a demonstrated portfolio working with fashion, beauty, and lifestyle brands.

With a formal design and media education from Newhouse School at Syracuse University, a top-ranking journalism school in the nation, Yeni started her career in the editorial industry to fulfill her ‘The Devil Wears Prada’ / ‘Sex and the City’ dreams.

Yeni’s design aesthetic is color-conscious, hierarchical, and minimal. She always strives to refine and elevate her designs while staying true to the brand’s identity.

She is currently the Associate Art Director of Hourglass Cosmetics, a cruelty-free luxury beauty brand under Unilever Prestige. Previously, she was at Fairchild Media Group designing for iconic media brands including: WWD, Beauty Inc, Fairchild Live, Footwear News, and Sourcing Journal.

Hourglass Cosmetics

WWD

BeautyInc

Footwear News

Sourcing Journal

Rivet

Fairchild Live

Hourglass Cosmetics • WWD • BeautyInc • Footwear News • Sourcing Journal • Rivet • Fairchild Live •

 
  • S.I. Newhouse School of Public Communications at Syracuse University

    B.S. Graphic Design | Art History Minor

    SU Abroad London Program Fall'18

    Fashion and Beauty Communications Milestone Distinction

    New York University

    Spring in New York Program | Concentration in Modern Art History

  • Branding

    Digital

    Packaging

    Experiential

    Editorial 

  • Made in San Francisco

    Raised in Seoul

    Blossomed in New York

    Longing for London

    Currently based in Los Angeles

  • 10-step K-beauty regimen

    Curating charcuterie boards

    Thrifting and flipping furniture

    Robin egg blue (#94AFAA)

    Vlogging

 

Let’s Connect!

If you’re interested in creating something beautiful together, fill out the form below and I will get in touch with you shortly. ⤵